Founder, Chief Product Officer
ShopSuey improved shopping experiences for tens of thousands of Hawaii's shoppers – residents and tourists alike. By making the State's complex, 200-vendor malls easier to navigate and pointed out key necessities like ATMs, bathrooms, and your parking spot. With the app installed, the mall and its vendors were able to send deals to customers as they walked by their particular stores. The demographics ShopSuey would collect over time combined with realtime shopper location awareness to create a unique form of in-mall advertising.
Considered equally valuable was what malls received on shoppers' foot traffic – data they could interact with on a platform akin to Google Analytics. This allowed for more informed lease negotiations, better tenant and advertisement placement, awareness of dwell times inside and outside each store, when to make certain announcements, and much more.
My Role as Founder
I personally directed our 6-person hybrid design and engineering team spanning 3 locations. Our product would eventually be strongly adopted by 4 most widely recognized malls in Hawai'i, reaching 80,000 installs. To improve our indoor positioning accuracy, I begin working with Cambridge Silicon Radio to pioneer particular applications of BLE (Bluetooth Low Energy) technology, before the advent of iBeacon or the BLE standards enjoyed today.
Personally founded the company, recruited its 2 co-founders, and was principal in growing the team to 12 people in just 18 months. With an $800,000 seed round led by John Dean, prior 8-year CEO of Silicon Valley Bank and then-CEO of Central Pacific Bank in Hawaii, we built the product in English and Japanese, published it in both country's App Stores, and registered a patent for the underlying intellectual property in the process.