& Product Management
ShopSuey improved shopping experiences for tens of thousands of Hawaii's shoppers – residents and tourists alike. By making the State's complex, 200-vendor malls easier to navigate and pointed out key necessities like ATMs, bathrooms, and your parking spot. With the app installed, the mall and its vendors were able to send deals to customers as they walked by their particular stores. The demographics ShopSuey would collect over time combined with realtime shopper location awareness to create a unique form of in-mall advertising.
Our Special Sauce
Considered equally valuable to the messaging capabilities was the data malls received about shopper behavior and foot traffic. Malls could interact with on a platform akin to Google Analytics, allowing for more informed lease negotiations, better tenant and advertisement placement, awareness of dwell times inside and outside each store, when to make certain announcements, and much more.
After conceiving of the product vision, I founded the company, recruited 2 strategic co-founders, and was principal in growing the team to 12 people in just 18 months. With an $800,000 seed round originally led by John Dean, prior 8-year CEO of Silicon Valley Bank and then-CEO of Central Pacific Bank in Hawaii, we built and deployed our product using our newly-forged, high-profile brand partners and developed a patent for the underlying intellectual property in the process.
2009 – 2013
Chief Product Officer
I personally directed a 6-person design and engineering team, spanning 3 separate locations, and our design partners like Fueled in New York. We built the product in English and Japanese and published it in both country's App Stores.
ShopSuey's core value proposition to shoppers hinged around knowing exactly where they are inside the mall. With the phone's altimeter and general indoor location positioning so unreliable at the time, I partnered with Cambridge Silicon Radio (now owned by Qualcomm) to pioneer new applications of new technology BLE (Bluetooth Low Energy), before iBeacon or the BLE standards enjoyed today.
2011 – 2013